Why Prachodhaya?
4 elements · Founded 2018
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Brand Stories
The name, the science, and the people behind every bottle of Prachodhaya cold-pressed oil.
All Stories
A name built from nature's four elements
Every brand name tells a story. Prachodhaya tells four — one for each element that makes life possible.
The science and tradition behind chekku oil
Refined oils are a 20th-century invention. Cold-pressed oils are 4,000 years old. One of them destroys nutrients. The other preserves them.
How Prachodhaya Foods began in 2018
Sivakumar and Balaji didn't start with a business plan. They started with a kitchen conversation about why traditional oils had disappeared from Chennai homes.
